Should Your Startup Raise Venture Capital?

Starting a new venture comes with a lot of critical decisions. One of the biggest choices you’ll face is whether to raise venture capital (VC). Nick and Eric recently sat down and discussed this topic with Tobias (Tobi) Walter, Partner at Cofounder Capital. Below you will find insights from the Unboxed Show on whether you should raise funds for your startup.

Understanding the Venture Capital Landscape

Venture capital is an attractive option for many entrepreneurs, since it involves investors providing substantial funding to startups with high growth potential. Although it may sound like a startup has hit success when it’s raised a funding round, there’s more to think about than just the influx of capital. Below is a list of pros and cons when it comes to VC.

Pros of Raising Venture Capital:

  1. Significant Funding: VCs provide large amounts of capital, essential for rapid scaling, developing advanced technology, or entering competitive markets.
  2. Expertise and Networks: Beyond money, VCs bring valuable industry experience, strategic advice, and connections that can accelerate your business growth.
  3. Credibility and Validation: Securing VC funding can enhance your startup’s credibility, making it easier to attract top talent, customers, and additional investors.

Cons of Raising Venture Capital:

  1. Loss of Control: Accepting VC funding means giving up a portion of ownership and control. VCs will have a significant say in major decisions.
  2. Pressure to Scale: VCs expect substantial returns, placing pressure on startups to grow rapidly and meet aggressive targets.
  3. Equity Dilution: Each funding round dilutes your ownership stake. If the company doesn’t meet its targets, subsequent rounds can be even more dilutive.

Before any founder starts raising VC, they should assess whether or not they’re ready for Venture Capital.

Assessing Your Startup’s Readiness for Venture Capital

Before pursuing VC funding, evaluate whether your startup fits the VC model. VCs look for specific attributes in the companies they invest in:

  1. Market Potential: VCs seek startups with the potential to dominate large markets. Ensure your market size justifies the investment.
  2. Scalability: Your business model should be highly scalable, with the ability to grow quickly and handle a significant increase in customers or users.
  3. Proven Traction: While early-stage VCs may invest in pre-revenue startups, having some traction, such as a working prototype or initial customers, significantly improves your chances.

If you don’t fit the VC model, there’s other places to look for funding and still reap the benefits of receiving funds for their startup.

Exploring Alternatives to Venture Capital

Venture capital is not the only way to fund your startup. Here are some alternatives:

  1. Bootstrapping: Funding your business through personal savings, reinvested profits, or revenue from initial sales helps maintain control and ownership.
  2. Grants and Competitions: Look for grants or pitch competitions that offer non-dilutive funding.
  3. Angel Investors: Individual investors or angel groups can provide smaller amounts of funding with less stringent terms compared to VCs.
  4. Crowdfunding: Platforms like Kickstarter and Indiegogo allow you to raise funds from a large number of small investors.

Making the Decision

The decision to raise venture capital ultimately depends on your startup’s specific needs and goals. Consider these questions:

  • Do I need significant capital to achieve my business objectives?
  • Am I comfortable giving up some control and ownership?
  • Can I meet the high growth expectations of VCs?
  • Are there alternative funding sources that align better with my goals?

The Realities of Venture Capital

Tobi shared the rule of thirds in a VC portfolio. Regardless of their expertise, VCs often see one-third of their investments fail, one-third return about 1-2x the investment, and only one-third become significant successes. This rule underscores the high-risk, high-reward nature of VC funding.

Additionally, the process of securing VC funding is rigorous. It involves extensive due diligence, aligning goals with investors, and often, resetting expectations and valuations. Tobi emphasized the importance of honest conversations between entrepreneurs and investors to ensure alignment and realistic expectations.


Raising venture capital can be transformative for startups aiming to scale rapidly and dominate their markets. However, it’s essential to carefully weigh the pros and cons and assess whether it’s the right fit for your business. Consider your market potential, scalability, and traction before making a decision. Explore alternative funding options to ensure you choose the best path for your startup’s success.

Ultimately, the goal is to build a sustainable and successful business, whether that involves VC funding or not. Tobi highlighted the holy grail of entrepreneurship is running a company based on customer revenue and maintaining control. Venture capital is just one of many tools available to achieve your entrepreneurial dreams. To listen to the whole episode, download the Unboxed Podcast wherever you listen to podcasts.

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