Jes Averhart is the CEO of Jes & Co. and creator of the Reinvention Roadmap! As a Mom, Storyteller, Podcaster, and member of a Badass Girl Tribe, she uses her flaws and lessons to fuel each incredible life chapter! Jes is obsessed with the process and power of REINVENTION and wants to inspire others to start their journey.
Jes realized her true passion for leadership development and women's empowerment while leading partner engagement at the American Underground, a Google for Startups Tech Hub (aka, the 'Startup Capital of the South' by CNBC). During her tenure, she had the unique opportunity to manage relationships with Google, Fidelity Labs, Wells Fargo, Coastal Credit Union, Lincoln Financial, and others. Her time spent immersed in the startup scene also inspired her to co-found Black Wall Street Homecoming, a nonprofit aimed at closing the funding gap for Black and Brown tech founders.
Earlier in her career, Jes launched a boutique event production company. She specialized in providing professional event management services for the likes of the Cincinnati Bengals & Cleveland Browns (NFL), Cleveland Cavaliers (NBA), The Procter & Gamble Company, Pepsi Cola North America, as well as a growing number of companies based in the Research Triangle Park.
Originally from Evansport, Ohio, Jes learned the ropes quickly by working in the family's real estate, auctioneering, and appraisal business. After college, she accepted a corporate role with General Electric; but it didn't take long before she started her own company, making her a4th generation entrepreneur. Jes moved to North Carolina in 2005 devoting much of her time serving on various nonprofit boards, writing, cheering on The Ohio State Buckeyes, and globe-trotting. But without question, her greatest gift is her teenage son Tre who helps keep all things in perspective!
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"Passion is not always a viable business plan. You have to think about whether or not your passion can be turned into profit. Instead, think about purpose. When you use the purpose behind what you're doing to drive you, the hard days become easier because you know what you're working towards."
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Smashing Boxes is a creative technology lab that partners with clients, taking an integrated approach to solving complex business problems. We fuse strategy, design, and engineering with a steady dose of entrepreneurial acumen and just the right amount of disruptive zeal. Simply put, no matter what we do, we strive to do it boldly. Let's talk today!
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