Hello 2022

1.12.22
Culture


This year has been another crazy one. On one hand, there was the stress and frustration from carrying the burdens of 2020 into what we all hoped was going to be a fresh start. However, on the other hand, the “new normal” isn’t all that bad. We are all settling in, finding our groove, and kicking ass. Here is a quick recap of our 2021 achievements and 2022 goals and why it might matter to you! 

Smashing Boxes is not the same company as the SB of old. We have been and will continue to work with innovators, entrepreneurs, and ecosystem builders to design and develop award winning software. Our history as an agency will show that we have worked with a large percentage of the triangle area startups, entrepreneurs, investors, and growth companies over the years. For that, we are proud of our achievements, but 2021 was all about not remaining static or complacent, instead to continue pushing ahead.  Want to learn from this experience of evolving in challenging times? Reach out! 


We Are Global

If you didn’t know, we have gone global! We have grown our footprint to support a global staff via our vertical integration with our partner at Remote Talent Pipeline. If you are hiring technical talent and have experienced the changing of the workforce dynamic, you too might have considered this. 


We Are Building Ventures: 

We have launched a venture studio, and are in the process of launching our third internally incubated pilot, but one of our most anticipated (stay tuned!). Through building our own companies, not just products, we are learning an immense amount about what it takes to be a successful software business. In some realms this is called ‘eating your own dogfood’ and we’re doing it. (CTA?) 


Community Building to the next Level: 

SB has always been about community. We have been a gathering space, we have been a place for teaching and training, we have been a place of advocacy for the entrepreneurs and technologists of the community. As SB doubles down on our focus on our work, we have spun out a separate business to convert our downtown building into a community forward coworking space. Enter Durham Bottling Co.


Investing: 

Smashing Boxes has always been a careful and opportunistic investor. We are now broadening that scope from 1 to 1 direct investments into some funds, some syndicates, some rolling funds, and more.  


Let’s Bring It All Together, It’s All About Empathy: 

We have always preached empathy as a core value, and espoused it’s impact on producing great relationships, great designs, and great products. Well, it might not have been intentional at first, but we have continued to develop our ability to have empathy as our exposure to new experiences increased. Ultimately, becoming a more well rounded business and a more well rounded participant in the community and the ecosystem gives us an even greater ability to see the bigger picture for our clients, provide the most guidance, and drive the best outcomes for you/them. 


Looking forward to 2022, we are here to serve you, the innovator, the entrepreneur, the community member, the ecosystem builder. A few of our goals include: 


  • Continuing to rebuild our sense of community and impact.
  • SB Impact Study:  Entrepreneurship is in our DNA, we will be showing it through numbers and case studies.  (we also hope this serves as a model for other small businesses!) 
  • Building deeper relationships with our client partners, driving more impact, more success, and happier users! 
  • <Insert your own idea here>


I hope you have had the best 2021 possible, and I look forward to crushing it with you in 2022. 


Nick Jordan


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Smashing Boxes is a creative technology lab that partners with clients, taking an integrated approach to solving complex business problems. We fuse strategy, design, and engineering with a steady dose of entrepreneurial acumen and just the right amount of disruptive zeal. Simply put, no matter what we do, we strive to do it boldly. Let's talk today!

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